Do consumers know about air purifiers and fresh fans? How popular is the market? The less haze weather and the improvement of the epidemic situation have made their impact on the market less and less. Nowadays, what changes will happen to the air purification industry and the fresh air industry because of consumer demand and policy orientation?
Air pollution control has paid off
Changes in the wind direction of the empty net market
How consumers pay attention to air purifiers and why they buy air purifiers is nothing more than the poor air quality. The most well-known air pollutants are particulate matter such as PM2.5 and volatile organic chemicals such as formaldehyde and benzene. Therefore, most air purification equipment also deals with these two types of pollution in a targeted manner. This is also the most attractive place for consumers.
In the past few years, haze weather continued to increase, and PM2.5 values in many cities frequently exploded. The air quality was often moderately or heavily polluted, and the incidence of respiratory diseases was increasing. In Beijing, an area with a high incidence of smog, many families even "relocated their families" in order to escape the harm caused by the smog. There is even a widely circulated joke on the Internet: "Uncle, in which direction is the ××× road?" "Which direction you are, don't worry about it, you first see clearly, I am not your uncle, I am your aunt."
Local governments have successively implemented air pollution control measures, but due to the complex causes of smog, air quality will not improve in a short time.
Although the improvement of air quality is not something that can be achieved overnight, as national environmental protection policies become more and more stringent, local governments continue to increase their efforts to control air pollution every year. In recent years, the number of days of smog has finally decreased. In previous years, the air purifier was used almost every day in the autumn and winter seasons, and now the frequency of air purifiers is also decreasing. It is conceivable that as the country continues to invest in the treatment of smog in the future, air purifiers may be more to serve those who are allergic to pollen, or the new house needs to be removed after the renovation of formaldehyde and other harmful decoration associated. Material people, or some specific scenarios where PM2.5 exceeds the standard, etc. These consumption directions have certain "problem solving" needs, rather than simply "improving the quality of life", so they can be regarded as "rigid demand markets." ".
Therefore, a conclusion can be drawn: to a certain extent, the blue sky and white cloud policy is a bad policy for the air purification industry. The more effective the country's control of smog, the weaker some of the market advantages of air purifiers. In the "rigid demand market", more energy can be invested to develop and provide more professional solutions for consumers.
New wind started late
There is still huge room for consumer awareness
Relevant statistics show that the new crown epidemic in 2020 has spawned the rapid development of healthy sterilization home appliances. Among the most popular healthy home products, the fresh air system ranks first.
Relative to the service direction of air purifiers, the purpose of the new fan is to be used for households that are not easy to ventilate, or people who require high indoor air freshness.
First analyze the needs of the family field. With the development of the economy, people's living standards continue to improve, they have money in their pockets, and they pay more and more attention to health. Therefore, there is a certain household market for new fans. However, unlike people’s high awareness of air purifiers, many people still don’t know much about new fans, and there is a common misunderstanding that "fresh air systems are ventilation fans", or even because of "good economic conditions". New fans have been installed to improve the quality of life. However, it is not clear what changes the new fans can bring to the living environment.
All this is due to the late start of China's building ventilation industry. At first, new fans were only used in public places where people gather in hospitals, shopping malls, hotels, high-end office buildings, etc. Many people may not know what the new wind is, let alone know. What are its benefits? Therefore, by increasing the market education of new fans in the household field, and increasing the awareness of target users of new fans, can we better develop the home user market.
The second is the demand of the real estate market. According to Internet big data, from January to October 2020, the matching rate of the fresh air system in the fine decoration market has steadily increased. The matching scale is nearly 700,000 sets, although the year-on-year decrease is 7.4%, but the decline in the matching scale is affected by the hardcover market , And the growth rate outperformed the hardcover market. The growth rate of new fans in the real estate supporting field is very fast. On the one hand, it is to satisfy people's growing pursuit of quality of life, on the other hand, it is driven by policies.
In May 2019, the Ministry of Housing and Urban-Rural Development issued the "Technical Standards for Residential Fresh Air System", stipulating that in the following situations, a fresh air system should be installed for the residence: (1) Residential natural ventilation cannot meet the ventilation requirements; (2) ) The outdoor pollution is serious; (3) The residence does not have natural ventilation conditions.
Some cities have also issued policies requiring new residential buildings to be installed with supporting fresh air systems. On July 7, 2020, the Jiangsu Province "Residential Design Standards" (revised draft) completed soliciting opinions. Due to the huge impact of the new crown epidemic on the entire society, in response to the shortcomings and deficiencies of residential design in responding to infectious diseases, the Department of Housing and Urban-Rural Development of Jiangsu Province quickly organized and carried out the revision of the "Residential Design Standards", requiring "each set The residence should be provided with an organized fresh air system or fresh air installation".
Some people believe that the real estate industry is marketing under the gimmick of installing a fresh air system. But based on the analysis of the actual situation, whether it is national or local policies, more and more attention is paid to the practical help that new fans bring to people's work and life.
The market potential brought by the supporting application of the fresh air system in commercial real estate, hospitals, schools, high-end office buildings and other places cannot be underestimated. After the outbreak of the new crown epidemic, the China Centers for Disease Control and Prevention compiled and issued the "Guidelines for the Operation and Management of Air Conditioning and Ventilation Systems", which required that the air conditioning and ventilation systems in office and public places should be operated with "all-day fresh air". With the promulgation of the "Technical Plan for the Prevention and Control of New Coronary Pneumonia in Primary and Secondary Schools," primary and secondary schools and kindergartens have also been required to strengthen ventilation and provide fresh air systems that block bacteria and virus particles within a limited time.
Although the development of many companies in 2020 will be greatly affected due to the new crown epidemic, and the weaker companies are even facing survival crisis, but it is also the reality that has led to the implementation of many new policies. It depends on who can grasp it. Policy dividends find opportunities in the crisis. From the game of companies in the non-epidemic period to the market, to the game of survival in the face of the epidemic today, under such a current situation, they are able to take the lead in cooperating with major real estate companies and have abundant channel resources (such as hospitals, schools, etc.) Enterprises are more likely to win quickly from this sudden industry reshuffle.
In addition, when the scientific research in a field reaches a certain level, the product will inevitably develop towards multi-functional intensive development. In the past two years, some brands have invested in research and development and launched air disinfection and purification + fresh air integrated equipment. Of course, when a new product was first launched, its price was self-evident. However, with the development of society, it is believed that the integrated equipment of air purification and fresh air can also have a very mature high, medium and low market system like today’s home appliances such as computers, mobile phones, TVs, refrigerators, etc. Ability to choose the air purification + fresh air integrated equipment that suits you, and enjoy the healthier and more cost-effective changes in the work and living environment brought about by the development of technology.
The 7th Shanghai Air Fresh Air Exhibition
Time: June 2-4, 2021
Venue: Shanghai National Convention and Exhibition Center (Hongqiao)
Organizer: Shanghai Hexiang Exhibition Co., Ltd.
Exhibitor consultation:
Mr. Chen
Telephone: +86 21 3323 1386
Mailbox: sales@airventec.com.cn
To
market collaboration:
Ms. Wang
Telephone: +86 21 3323 1379
Mailbox: marcom@airventec.com.cn
