Daikin Industries, Ltd. will be presenting an exhibit at this year's Milan Design Week, one of the world's largest design events held every year in Milan, Italy. Activities for the event extend from April 17 (Tuesday) to April 22 (Sunday).
This exhibit marks the third time that the Daikin Group has participated in Milan Design Week. For this year's exhibit, Daikin will be collaborating with the design studio nendo led by Oki Sato in presenting designs using the fluoroelastomer DAI-EL, a Daikin fluorochemical product
Fluoroelastomers are high-performance synthetic rubber that are widely used as material in industry parts requiring durability, such as in sealing applications to prevent the leaking of liquids and foreign material contamination. With application development advancing in recent years to consumer products such as smartwatch wristbands, interest in fluoroelastomers has significantly increased. The Daikin exhibit presents container lids using DAI-EL, a fluoroelastomer demonstrating a remarkably supple feel, high durability, and multiple color variations made possible by Daikin's own unique color tone technology. By highlighting the distinctive tactile sensation of DAI-EL in the exhibit designs, Daikin hopes to convey the appeal and possibilities of this material to the world.
In November 2015, Daikin established the Technology and Innovation Center, the core facility for technology development for the Daikin Group. At the same time, the company newly established the Advanced Design Group in the Center. The group works toward improving the value of the Daikin brand through Daikin businesses, such as air conditioning and chemicals, and design prototypes. In its exhibit at Milan Design Week, Daikin aims to globally convey the Daikin brand.
