From July 2017 Midea, Haier and Gree domestic sales situation analysis of the Chinese market

Fri Oct 13 09:03:22 CST 2017 Source: coowor.com Collect Reading Volume: 4356
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According to the" China Merchants Industry Research Institute released "2017-2022 China's air-conditioning industry market scale and demand analysis report" :  the first half in 2017, air-conditioning cumulative sales 79.22 million units, an increase of 36.7%; Cumulative Domestic sales 43.27 million units, an increase of 65.2%; Total exports 35.96 million units, an increase of 13.2%, among them, home air conditioning industry hit a new growth record. Air-conditioning output is 13.69 million units in July, domestic sales of 10.31 million units, exports to 3.65 million units, respectively, year on year increase of 47.1%, 72%, 15.2%. Domestic growth rate than in June (66.8%) has improved. July domestic sales  exceeded 10 million units  for the first time in July,which hit a record high. From January to July, the industry soled 53.73 million units, an increase of 67%, exports 39.61 million units, an increase of 13.4%. 

Air conditioning industry domestic sales situation in July 2017

 

Gree performance well

In July 2017, Gree air-conditioning domestic sales is 3.3 million units, an increase of 50%; And Midea domestic sales is 2.4 million units, an increase of 192.7%; Haier domestic sales is1.03 million units, an increase of 58.5%. Midea growth rapidly and other brand also growth well. It is noteworthy that, from the cumulative domestic sales volume, from January to July in 2017, Gree shipments rose 9.1% than 2015 , while Media fell 2.7% . But some infamous brand's growth rate has increased significantly. Media's short-term overstock to the market has been relaxed. At the end of the second quarter, Midea shipping growth and market share performance have increased significantly.


From the market share, Domestic sales market share in July is 4.4% of Gree, 9.6% of Media ,  -0.9% of Haier. Gree's market share has declined, while the share of Midea increased significantly.

Air-conditioning retail sales and value of retail sales respectively grow  13.8% and 25.2% in July 2017. of which 2017 in January-July sales and sales increased by 8.5%, 17.2%. From the average price, in July 2017 air-condition average price is 3613 yuan, an increase of 10%, growth of 2.1%. The sales performance is better than those in famous brands .Market concentration continued to rise while leading performance continued excellent, of which Gree, Midea, Haier July retail sales were 20.5% , 17.2%and 21.1% year on year, retail sales were 30.2%, 25.2% 36.7%. July Gree, Midea, Haier brand market share of retail sales rosed + 1.2, +0.7, +0.9, respectively, retail sales share + 0.9, +0.0, +3.3. Overall, the industry retail volume CR3 share concentration in July increased significantly.

Editor: Cici