Mostra Convegno Expocomfort, known as MCE, is a 4 day event being held from 13th March to the 16th March 2018 at the Fiera Milano, Italy. It is a leading international exhibition dedicated to Comfort & Living Technology.
Haier, the leader in smart home appliances, exhibited its full range of smart air solutions that include Clean Cool series air conditioner featuring” Clean room air”, and Dual series air conditioner featuring “ Feel your feel”. In the meanwhile, the company launched and announced the availability of All Comfort series and new Flexis series featuring self-cleaning technology & easy-installation design in Europe.
Europe is a highly developed and competitive air conditioner market on a global scale. Haier has been blazing a distinctive trail of “ creating” self-owned brand since it conducted going global strategy in 1990s. Although the path is tough at first, the company now is a global giant in home appliances with exports that are of 100% self-owned brands. Behind the great performance of “ creating” brands, implements its “ Trinity” development strategy of localized R&D, production and marketing.
