At this BiG5 show, Haier magnetic central air conditioning and the world's first MRV5 wireless multi-line is worth mentioning. This is the first time that Haier's two innovative products showed in the Middle East and won unanimous praise from visitors to this exhibition.
The booming and sustained development of the construction market in the Middle East has driven a strong demand for construction equipment, materials and HVAC. In order to meet the needs of local users high temperature climate, Haier central air conditioning introduced T3 condition (52 ℃) Guiji and more on-line, and successfully won the United Arab Emirates ESMA certification. Thanks to PID technology, Haier MRV multi-line machine has been approved by global industry brands such as Radisson Hotel in Oman and Mobile Art in Algeria for its industrial temperature control range from ± 1 to ± 0.5, meeting the air demand of different functional zones.
According to the introduction of Haier's overseas market director of central air-conditioners, the new multi-machine MRV exhibited by Haier realized the interconnection of internal and external devices with Zigbee wireless communication technology, greatly reducing the difficulty of transformation and saving more than 50% of the construction cycle over the same period of last year. At the same time a single module 26HP, the largest 4 module portfolio 104HP, covers an area of 20%, greatly reducing input costs, by Europe and the United States, Australia and other regions of the concern. In these areas, energy-efficient buildings have been vigorously promoted, but also usher in the tide of energy-saving renovation of old buildings.
According to official statistics from the UAE, the Middle East has become one of the important overseas markets for Chinese enterprises. Altogether, 4,200 Chinese enterprises have started their operations in the UAE, which is inseparable from the strategic layout of the globalization of Chinese brands. Among them, Haier central air-conditioning with "one in three" global development strategy, that is, local design, local manufacturing and local sales and service localization strategy, comprehensive customized solutions to meet different needs of users in different regions. At present, other manufacturers in the industry have also set up overseas branches one after another to realize localization of personnel in sales and other sectors.
