The exhibition is going on, and on the second day, I’m lucky to have an interview with the head of the SAMSUNG enterprise group, and has conducted in-depth investigations and studies. The person in charge of SAMSUNG warmly received the me, and introduced the new products one by one.It’s a great horizon to experience.Next, with us together to expand horizon.
Q: Product identification of SAMSUNG can to be said very high, so can you give us some disclose of SAMSUNG how to do it?
A:The world first-class brand leverage -- planning products with high added value recognition
Q: As everyone knows the marketing tactics of SAMSUNG has been elusive world first-class marketing strategy, can you give us some explanation about it?
A: The world first-class brand marketing strategy -- high level marketing
In order to establish a high-end image products, Samsung in advertising or sales channels are given to the up-market impression. Whether it is a mobile phone, DVD player, or MP3, Samsung to product positioning in the high-end market, while not cheap goods. Compared with similar products, general Samsung products more features, more functions, which makes the price of its products to more than 30 percentage points. Because of American leadership in the global market, Samsung decided to attach great importance to the market.
But in the United States, unless living next to in Times Square billboards near Samsung, the Samsung brand was completely inundated Toshiba, Fujitsu, Panasonic and other brands of asia. For Americans, it can be said that SONY in these brands thriving, many people still doubt the quality of samsung.
So, Samsung has invested a lot of money to make Americans familiar with Samsung trademark, thus reversing the past people see it as cheap brand view. For example, in the recently held the Winter Olympics in Salt Lake City, Samsung spent 15 million dollars sponsorship fee for the Winter Olympic Games sponsorship, product promotion.
In addition, Samsung also used an advertiser to replace the dozens of advertisers, more consistent to make Samsung ads look and feel. In a recent advertisement, the son of the fans high speed run, not to the stadium, but go to the square by Samsung TV to watch the football match. In addition, the United States also launched a series of surreal advertisements, highlighting a Samsung Corp called "Snow" (SnowWoman) the peerless beauty of the image. The event looks hugely costly, elegant and extraordinary. Once people predict successful, Samsung is making money and popularity are rising.
At the end of the interview, I got benefited greatly. At the same time, wished that Samsung could develop better and better, so as to make progress together!
